Atomeus
Building executive authority and turning expertise into greater visibility through thought leadership, LinkedIn personal branding and PR.
Atomeus is a technology company specializing in Business Process Management, Robotic Process Automation, digital transformation and Business Intelligence.
The company helps organizations improve and automate complex business processes. At the center of the brand is CEO Raoul Rahimbaks, whose expertise and experience create an opportunity to build visibility not only around Atomeus, but also around the person leading it.
Eureka Creates developed a thought leadership and LinkedIn personal branding strategy to position Raoul as a recognized expert within his industry. Alongside our PR partner, we aligned his personal positioning, content and media communication to strengthen both his professional authority and the visibility of Atomeus.
This case study reflects Atomeus and Raoul Rahimbaks’ positioning, LinkedIn presence and results during our collaboration. Their business, profiles and digital presence have continued to evolve since then.
The expertise was there. The visibility was not.
Following strategic sessions with Raoul, the opportunity became clear. He had the knowledge and experience to contribute meaningfully to conversations within his industry, but his LinkedIn presence was not yet reflecting that level of expertise.
At the same time, Atomeus was an innovative technology company operating in areas including automation, RPA and digital transformation, but its visibility and recognition in the wider market remained limited.
The objective was therefore bigger than improving a LinkedIn profile. We wanted to build Raoul’s personal brand and establish him as a thought leader while using that increased authority to strengthen the visibility and credibility of Atomeus.
Making complex expertisevisible, relevantand accessible.
The Eureka Creates team started with research into Raoul’s target audience, industry and positioning opportunities. Danny Martins, our Founder and Strategy Director, worked with Raoul to define how his expertise could be communicated in a way that demonstrated authority while remaining relevant and accessible to the business audience he wanted to reach. His LinkedIn profile was repositioned to better communicate his expertise, achievements and leadership within the technology industry. From there we developed a LinkedIn content strategy focused on thought leadership, transforming technical subjects into clear and engaging content that educated his audience while consistently reinforcing his expertise. Alongside our PR partner, we aligned the personal branding strategy with a broader PR approach for Atomeus, so that Raoul’s thought leadership, the company positioning and external media communication all supported the same overall narrative.
- LinkedIn Personal Branding
- Executive Positioning
- Thought Leadership Strategy
- LinkedIn Profile Optimization
- LinkedIn Content Strategy
- Content Creation
- PR Strategy Alignment
- Media Positioning
From industry expertise to recognized thought leadership.
Within the first month of implementing the strategy, Raoul showed significant improvement across several LinkedIn thought leadership indicators. His industry ranking progressed from the 19th position to the top 3%, while his network performance moved from 43% to the top 10%. His LinkedIn Social Selling Index also increased from 48 to 67 out of 100. Beyond the numbers, the stronger positioning and consistent content helped expand his professional network, increase engagement and create new opportunities, including speaking engagements. His LinkedIn articles gave him a platform to share his expertise more consistently, helping strengthen both his personal brand and Atomeus’ reputation.
TOP 3% INDUSTRY RANKING
Raoul progressed from 19th position to the top 3% within his LinkedIn industry ranking.
TOP 10% NETWORK PERFORMANCE
His network performance developed from 43% to a position within the top 10%.
67 SOCIAL SELLING INDEX
His LinkedIn Social Selling Index increased from 48 to 67 out of 100 during the campaign.
Extending thought leadership beyond LinkedIn.
To strengthen the wider visibility of Atomeus, Eureka Creates collaborated with our PR partner to ensure the company positioning, executive thought leadership and media communication were aligned.
The PR strategy positioned Atomeus around its expertise in RPA, artificial intelligence and digital transformation, supported by newsworthy stories and communication around the company’s innovations and client work.
Targeted media outreach resulted in coverage across several Dutch technology and business publications, including Dutch IT Channel, Computable, Emerce, Executive People and Werf&.
This extended the strategy beyond owned social media channels and helped increase awareness of Atomeus among a wider professional audience, while reinforcing its position as a credible technology company.
Ultimately, the collaboration demonstrated how executive personal branding can become a visibility asset for the company behind it. By connecting personal branding, content strategy and PR rather than treating them as separate activities, the strategy created multiple opportunities for the same expertise to reach the right audience.
Let’s start with a conversation.
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