Brazilian Body & Wax
Repositioning a waxing salon into a complete beauty destination through Instagram content marketing.
Brazilian Body & Wax is a beauty clinic located in the heart of Amsterdam.
Despite opening during the pandemic, the business had steadily built a strong reputation through its range of beauty treatments and client experience.
At the beginning of our collaboration, the clinic wanted to strengthen its presence beyond its existing reputation and use Instagram more strategically to communicate the full range of services it offered.
Eureka Creates supported Brazilian Body & Wax with its social media positioning, Instagram content strategy, content creation and community management, helping the brand create a stronger and more consistent digital presence.
This case study reflects Brazilian Body & Wax’s social media presence and the results achieved during our collaboration. The brand, content and digital presence have continued to evolve since then.
Being known for waxing was no longer enough.
Brazilian Body & Wax operated in Amsterdam’s highly competitive beauty market and needed a stronger social media presence to differentiate itself.
One of the biggest challenges was perception. Although the business offered multiple beauty treatments, its existing positioning could lead customers to primarily associate the brand with waxing.
The goal was to broaden that perception and position Brazilian Body & Wax as a more complete beauty clinic, while developing an Instagram presence that communicated beauty, wellbeing and the idea that looking good also starts with taking care of yourself from within.
Turning Instagram intoa stronger expressionof the brand.
The Eureka Creates team began with research into the business, its history, location, competitors, target audience and customer personas. Danny Martins, our Founder and Strategy Director, worked with the team to translate those insights into a clear social media marketing and content strategy for the brand. The Instagram profile was refreshed to create a more polished and consistent representation of Brazilian Body & Wax and its broader range of treatments. A structured content strategy was then developed around topics including beauty, empowerment, treatments, client experiences, beauty tips and the relationship between healthy habits and beauty. Weekly social media content helped maintain consistency while daily community management created opportunities to interact directly with followers, answer questions and strengthen relationships with the audience. The objective was not simply to post more content. It was to create a social media presence that better represented the business Brazilian Body & Wax had become.
- Instagram Marketing
- Social Media Strategy
- Content Strategy
- Social Media Content Creation
- Brand Positioning
- Profile Optimization
- Community Management
- Audience Research
A stronger presence and a more engaged beauty community.
During our collaboration, Brazilian Body & Wax achieved significant growth across its Instagram presence. Qualified followers increased by more than 45%, while daily interaction and consistent content contributed to a 50% increase in likes, comments and shares. Beyond the numbers, the social media strategy helped broaden how the business was presented online, moving the conversation beyond waxing and creating greater visibility for its wider beauty offering. The combination of consistent content, stronger positioning and active community management also helped build a more engaged audience around the brand.
+45% QUALIFIED FOLLOWERS
The Instagram community grew by more than 45% with followers relevant to the brand and its services.
+50% ENGAGEMENT
Likes, comments and shares increased by 50% through consistent content and active community engagement.
FROM WAXING TO BEAUTY
A broader social media positioning helped present the clinic as a complete beauty destination.
“Danny and the Eureka Creates team were very proactive and supportive throughout the entire process. We saw a significant change not only in the visual presence of our social media, but also in the clients we attracted and the overall perception of our brand. Thank you so much!”
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