Capsule Hong Kong
Bringing Hong Kong’s circular design movement to the Dutch stage through B2B influencer event promotion and PR.
((Capsule)) Hong Kong was presented by the Hong Kong Design Centre as part of Design Exchange at Dutch Design Week 2023 in Eindhoven.
The showcase brought together 14 projects and designers exploring circular design through seven themes: Reduce, Repair, Reuse, Recycle, Remake, Redesign and Revitalize.
Inspired by Hong Kong’s urban landscape and social and economic developments, the projects explored how design could respond to topics ranging from sustainability and ageing to accessibility and inclusion.
With designers travelling from Hong Kong to the Netherlands, the showcase created an important opportunity to introduce their work to the Dutch market, generate media attention and connect them with relevant professionals, influencers and potential partners.
Eureka Creates was responsible for the B2B influencer event promotion and local guest experience, while working closely with our PR partner to align outreach, visibility and media communication around the showcase. This case study reflects the project and results achieved around Dutch Design Week 2023.
Creating the right visibility in just one week.
The project came with one major challenge: time. With only a short preparation window, the objective was to quickly build awareness around ((Capsule)) Hong Kong’s presence at Dutch Design Week and make the most of the designers’ time in the Netherlands.
The goal was not simply to bring more people to the exhibition. We wanted to attract a carefully selected group of relevant B2B influencers, industry professionals, investors and media who could engage with the designers, understand the projects and potentially create opportunities beyond the event itself.
At the same time, the showcase needed strong media visibility to extend its reach far beyond the physical audience at Dutch Design Week.
Curating the right audienceand creating an experiencearound the showcase.
The Eureka Creates team developed and managed the B2B influencer event promotion around ((Capsule)) Hong Kong. Danny Martins, our Founder and Strategy Director, led the local strategy and worked with the team to identify and curate a targeted guest list of relevant influencers, investors and professionals within sustainability, design and related industries. We managed the invitation process and communication with selected guests, then welcomed and guided them through the fair, introduced them to the participating designers and projects, facilitated conversations and provided on site support throughout the experience. A dedicated photoshoot was organized to create professional content around the designers and their work, and alongside our PR partner we aligned the event promotion with the media strategy so that guest outreach, content and PR communicated one consistent story around innovation, circular design and international collaboration.
- B2B Influencer Event Promotion
- Guest List Curation
- Influencer Outreach
- Invitation Management
- On Site Guest Support
- Event Experience
- Content Creation
- Photography
- PR & Media Alignment
High quality attendance. Strong media attention. International visibility.
Despite the short preparation period, the B2B influencer event successfully brought a carefully curated group of relevant guests to experience ((Capsule)) Hong Kong during Dutch Design Week. The participating designers were able to present their work directly to influencers, investors and industry professionals, creating meaningful industry connections and opportunities for conversations around collaboration and international growth. Combined with the extensive PR results, the activation gave ((Capsule)) Hong Kong visibility both inside and far beyond the event itself — while supporting cultural and professional exchange between Hong Kong and the Netherlands.
HIGH QUALITY B2B ATTENDANCE
A carefully curated audience of relevant influencers, investors and industry professionals attended the showcase.
STRONG MEDIA VISIBILITY
Extensive media attention amplified the project far beyond the physical Dutch Design Week audience.
INTERNATIONAL INDUSTRY CONNECTIONS
Opportunities for Hong Kong designers to connect directly with relevant professionals and potential partners in the Dutch market.
Taking the story far beyond Dutch Design Week.
Together with our PR partner, the project was positioned for Dutch media around the innovation, sustainability and social impact represented by the participating Hong Kong designers.
The PR campaign secured coverage across Dutch media and industry publications, including Weesmeer, DutchTechOnHeels, Eindhoven040.nl and Het Consumentenbelang.
Across the wider PR campaign, ((Capsule)) Hong Kong generated 320 media mentions, 304 million impressions and an estimated media value of €7.6 million.
The media attention significantly extended the visibility of the showcase beyond Dutch Design Week itself, giving the participating designers and Hong Kong Design Centre exposure to a much broader audience.
Let’s start with a conversation.
We’d love to learn more about your business, your challenges and what you want to achieve. Book a time that works for you and let’s explore what’s possible together.