European Organic Food
Launching a European organic food campaign in the Dutch market through events, influence, content and PR.
European Organic, Enjoy, Savour and Share was a European campaign created to increase awareness of organic food and the Euroleaf certification.
The campaign was built to create stronger connections between European organic producers and the Dutch market. In May 2026, it came to Amsterdam with two dedicated events.
The first brought together press, influencers and industry guests to introduce the campaign, its producers and the wider European organic food movement. The second, a Business Networking Night, was designed around B2B connections, bringing European organic producers together with Dutch entrepreneurs, retailers and professionals from the food and sustainability industries.
Eureka Creates was responsible for the full local event curation and execution, including B2B and influencer guest curation, invitations, event promotion, catering coordination, event setup, guest welcoming, networking support and complete photo and video coverage.
Working closely with our PR partner, we aligned the event experience, influencer marketing, content and media communication to create visibility while facilitating valuable connections within the Dutch market.
Launching a European campaign in the Netherlands within weeks.
The campaign needed to establish visibility and credibility in the Dutch market within a very short preparation period. The objective went beyond promoting organic food.
European producers needed opportunities to meet relevant Dutch market players, while the campaign needed to reach journalists, influencers and professionals within food, retail, sustainability, health and hospitality.
At the same time, two different events needed to be created for different audiences and objectives.
The challenge was to bring the right people into the room, create an experience that represented the campaign professionally and generate enough content and media attention to extend the impact far beyond the events themselves.
Two events.Two audiences.One connected campaign.
Eureka Creates managed the full local event curation and guest experience for both Amsterdam events. Danny Martins, our Founder and Strategy Director, led the event strategy together with the Eureka Creates team, identifying and curating relevant B2B professionals, influencers and industry stakeholders across food and beverage, retail, sustainability, hospitality, health and entrepreneurship. We managed the invitation process directly, from building the database to outreach, communication and confirmation. The first event was designed as a daytime press and influencer experience where guests could discover the campaign, meet participating producers and learn more about their products over a curated lunch. The second, the Business Networking Night, shifted the focus towards commercial connections, combining dinner, networking snacks and facilitated introductions. Our team managed the complete guest journey across both events and coordinated the catering, physical setup and overall event execution. Eureka Creates also managed the complete photo and video coverage, creating a library of professional content that continued supporting the campaign after the events.
- B2B Event Curation
- Influencer Marketing
- Guest List Curation
- B2B Outreach & Invitations
- Event Promotion
- Catering Coordination
- Event Setup
- Guest Experience
- Networking Facilitation
- On Site Event Support
- Event Photography & Videography
- Social Media & Campaign Content
Two events. Two full rooms. The right audience.
Both Amsterdam events reached full attendance, bringing together carefully curated guests from the Dutch food, sustainability, retail, hospitality and business ecosystem. The first event created an environment where media, influencers and industry professionals could discover the initiative, understand the Euroleaf certification and meet the people and products behind the campaign. The Business Networking Night created a more commercially focused setting where European producers could connect directly with Dutch entrepreneurs, retailers and industry professionals. Rather than focusing only on filling the room, Eureka Creates curated the audience around relevance and potential value, actively facilitating introductions throughout both events.
FULL ATTENDANCE ACROSS BOTH EVENTS
Both the press and influencer event and the Business Networking Night reached full capacity with carefully curated guests.
HIGH QUALITY B2B AUDIENCE
Entrepreneurs, retailers, influencers, food professionals and industry stakeholders were brought together around the campaign.
DIRECT MARKET CONNECTIONS
European producers connected directly with relevant Dutch professionals, creating opportunities for future business relationships and collaborations.
Extending the campaign far beyond the events.
Alongside the event activation, our PR partner led the Dutch media strategy, while Eureka Creates aligned the guest, influencer, event and content communication with the wider campaign. Journalists across food, retail, agriculture, sustainability, lifestyle, health and business were targeted through direct and wider media outreach.
The campaign generated 37 media publications and mentions, approximately 2.8 million impressions and an estimated €47,700 in media value. International distribution further extended the campaign through more than 450 news and distribution placements, while reported media sentiment remained entirely positive or neutral.
Within only a few weeks, the campaign established a strong presence in the Dutch market through the combination of B2B events, influencer marketing, content creation, PR and targeted stakeholder outreach. Professional photo and video coverage transformed the events into an ongoing source of content, allowing producers to continue communicating their presence in the Netherlands beyond the physical activation.
The result was more than two successful events. It was an integrated Dutch market activation combining brand awareness, high quality B2B connections, influencer visibility, professional content and extensive media exposure.
See how the campaign came to life.
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