EWL Group
Turning important research into visibility, connections and conversations in the Dutch market.
EWL Group is an international employment organization founded in 2007, supporting migrants and refugees in finding employment and integrating into new communities.
Together with the Centre for East European Studies at the University of Warsaw, EWL conducted an extensive study titled “Unlocking the Potential: Ukrainian Citizens in Germany and the Netherlands.”
The research explored the economic situation, employment experiences, integration and future plans of Ukrainian citizens living in the Netherlands.
EWL wanted to use the research to build greater visibility in the Dutch market while creating meaningful connections with professionals, organizations and decision makers involved in employment, migration and integration.
Eureka Creates was responsible for the local event curation and activation around the official research presentation, including B2B guest and influencer curation, invitations, event management, production, promotion, content and communication.
Working closely with our PR partner, we aligned the event experience and audience strategy with the wider media campaign to maximize the visibility and impact of the research in the Netherlands.
Taking research beyond the report.
EWL had valuable research and insights about Ukrainian employment and integration in the Netherlands.
The opportunity was to turn those findings into something that could generate visibility, conversations and connections in the Dutch market.
The goal was not simply to organize a press briefing. EWL wanted to bring the research directly to an influential audience of government representatives, journalists, NGOs, business leaders, industry professionals and other relevant stakeholders.
At the same time, the event needed to create opportunities for EWL to expand its Dutch network and establish new relationships within the market.
Curating the right roomaround the rightconversation.
Eureka Creates managed the local event curation, production and guest experience around the research presentation. Danny Martins, our Founder and Strategy Director, led the event strategy together with the Eureka Creates team, developing a targeted approach to attract relevant B2B guests, influencers, media and stakeholders. For the location, Nieuwspoort in The Hague was selected, one of the Netherlands’ most renowned venues for press briefings, political debate and conversations between media, policymakers and public affairs professionals. The setting placed EWL and its research directly within an environment associated with Dutch politics, media and public debate. Eureka Creates curated the guest audience and managed the invitation and communication process, targeting relevant professionals across government, employment, business, migration, NGOs, media and related sectors. Our team also managed the event production and guest journey, including coordination, setup, welcoming attendees, guiding guests, supporting speakers and facilitating networking throughout the event. Content creation and event communication were integrated into the activation to document the research presentation and extend its visibility beyond the physical event.
- B2B Event Curation
- B2B Influencer Outreach
- Guest List Curation
- Stakeholder Outreach
- Invitation Management
- Event Production
- Event Promotion
- Content Creation
- Guest Experience
- Networking Facilitation
- On Site Event Support
Visibility, credibility and the right connections.
The event successfully brought EWL together with an influential audience from the Dutch market. Representatives from the Dutch Ministry of Social Affairs and Employment and the Ministry of Justice and Security attended alongside journalists, NGOs, industry experts, business professionals and other relevant stakeholders. The setting at Nieuwspoort created an opportunity for EWL to present the research directly, answer questions and engage in conversations with professionals connected to the topics addressed in the study. Beyond presenting the findings, the event helped EWL build its network in the Netherlands and create new connections within government, business, media and the wider employment ecosystem.
HIGH QUALITY B2B ATTENDANCE
A carefully curated audience brought together government representatives, media, NGOs, business professionals and relevant industry stakeholders.
DUTCH MARKET CONNECTIONS
The event created opportunities for EWL to build relationships and expand its professional network in the Netherlands.
A HIGH PROFILE SETTING
The research was presented at Nieuwspoort in The Hague, one of the Netherlands’ most recognized locations for press briefings, politics and media.
Taking the research from Nieuwspoort to millions of readers.
Alongside the event activation, our PR partner led the wider Dutch media campaign, while Eureka Creates aligned the event, guest, content and communication strategy around the same objectives.
The campaign generated more than 20 online publications in the Netherlands, reaching an estimated audience of over 5 million readers and generating approximately €125,900 in media value.
Coverage included Het Ondernemersbelang, WeesMeer, Flexupdate, AllesoverHR, Noord Limburg Business, Eurobench, Oost Gelderland Business, NL Magazine and Signifique, alongside wider online media coverage.
The combination of event curation and PR allowed EWL to reach influential stakeholders directly while simultaneously taking the research to a much larger Dutch audience. The activation transformed EWL’s research from a report into a platform for visibility, networking and conversation in the Netherlands.
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