Gustavo Rota
Personal branding, B2B LinkedIn lead generation and thought leadership on LinkedIn.
As Padel Mate Club grew, founder Gustavo Rota's personal brand became an increasingly important part of the wider business strategy.
Eureka Creates had already been working closely with Gustavo and Padel Mate Club from the early development of the business. We saw an opportunity to build not only the visibility of the company, but also the authority of the person behind it.
Our objective was to position Gustavo as a recognizable founder and thought leader within the padel industry, using LinkedIn to consistently share his expertise, perspective and journey while building relationships with the people shaping the sport.
Eureka Creates developed and maintained Gustavo's LinkedIn strategy throughout the year, with weekly high quality founder content written in his own tone of voice, supported by strategic network growth and B2B activities.
Over time, LinkedIn developed into one of Gustavo's most important channels for thought leadership, industry visibility, partnerships and business opportunities.
Turning a successful founder into a recognized industry voice.
Gustavo was building a successful company and accumulating valuable experience within one of Europe's fastest growing sports. But much of that knowledge, experience and perspective remained inside the business.
The opportunity was to bring the founder forward. Rather than positioning Gustavo as someone simply promoting Padel Mate Club, we wanted people to recognize him for his knowledge of the industry, entrepreneurial experience and perspective on the development of padel.
The challenge was therefore not simply to grow his LinkedIn profile. It was to build enough consistency, credibility and visibility that when people within the industry thought about padel in the Netherlands, Gustavo became one of the people they thought of.
Building thought leadershipone weekat a time.
Danny Martins, our Founder and Strategy Director, worked closely with Gustavo to define his personal positioning, content direction and LinkedIn strategy. Instead of relying on occasional viral posts, Eureka Creates focused on something much more sustainable: consistent founder led thought leadership. Throughout the year we maintained Gustavo's LinkedIn presence with weekly content built around his experiences as a founder, Padel Mate Club developments, entrepreneurship, partnerships, events, industry observations and the continued growth of padel — always written in his own tone of voice, so his profile never sounded like it was written by an agency. As consistency grew, so did his authority: LinkedIn became the place where he shared his perspective on the padel market and participated in the conversations shaping the industry. Content was supported by intentional network development, expanding his network with relevant professionals, partners, entrepreneurs and decision makers rather than collecting connections — a network that has since grown to 8,000+ high quality followers and connections.
As an additional commercial activation, Eureka Creates also executed a dedicated 90 day B2B lead generation campaign, achieving a 33% connection rate against the 20% industry benchmark and a 26.9% reply rate from warm leads interested in Padel Mate Club's B2B services.
- Personal Branding
- Thought Leadership
- LinkedIn Strategy
- Weekly Content Creation
- Content Strategy
- Founder Positioning
- Strategic Network Growth
- B2B Lead Generation
From founder to recognized padel thought leader.
The biggest result of the strategy cannot be measured by one campaign. It is the position Gustavo has built within the industry. Through consistent weekly LinkedIn content, strategic personal branding and years of network development, Gustavo has become a recognized voice within the Dutch and European padel community. Today, he receives monthly invitations to padel events, podcasts and industry opportunities across Europe, with his LinkedIn presence continuously creating new conversations, introductions and opportunities. And because the personal brand has been built around Gustavo's own expertise and perspective, that authority also strengthens the businesses and projects associated with him.
8,000+ RELEVANT LINKEDIN NETWORK
Consistent founder content and strategic network development built a community of 8,000+ high quality followers and connections.
FROM FOUNDER TO INDUSTRY VOICE
Consistent thought leadership positioned Gustavo as a recognizable voice for padel in the Netherlands, extending his visibility well beyond Padel Mate Club.
MONTHLY INDUSTRY OPPORTUNITIES
His personal brand now generates monthly invitations to padel events, podcasts and industry opportunities across Europe.
COMMERCIAL IMPACT
A dedicated 90 day lead generation campaign achieved a 33% connection rate and 26.9% reply rate, generating warm leads interested in Padel Mate Club's B2B services.
Beyond LinkedIn.
Gustavo's personal branding work forms part of a much larger collaboration between Eureka Creates and Padel Mate Club.
Eureka Creates has worked alongside the founders from the original business concept through brand strategy, visual identity, club launches, marketing, community building and ongoing strategic support — helping the business develop from an idea into a growing multi location padel ecosystem.
“Danny Martins and the Eureka Creates team have been providing their services for several of my projects over the past years. They've handled strategies for personal branding, B2B and B2C marketing, and consulting, and their work consistently delivers. Their guidance has been invaluable, and I've always appreciated their professionalism, creativity, flexibility and proactiveness. I look forward to our continued collaboration. Thanks a lot, team!”
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