Impactus
Building a bold identity for a new B2B networking and training brand.
Impactus was created as a B2B networking and professional training company bringing entrepreneurs and professionals together.
The concept was built around events, learning and meaningful business connections between entrepreneurs and professionals.
As a new brand entering the market, Impactus needed a visual identity that could establish credibility from the beginning while communicating the energy, connection and professional character behind its concept.
Eureka Creates was responsible for developing the branding and complete visual identity, creating the foundation Impactus needed to introduce itself consistently and professionally to its B2B audience.
The brand was then officially introduced through a dedicated launch event built around a speed networking experience, also organized with Eureka Creates.
Project note: this case study focuses specifically on the branding and visual identity. The launch event, strategy and results are explored separately in our Impactus Event case study.
Creating a new brand people could immediately understand and trust.
Impactus was entering a space built around professional relationships.
That meant the brand needed to feel credible enough for a B2B audience while avoiding the traditional and overly corporate identity often associated with business networking and professional training.
The visual direction needed to communicate energy, movement and human connection while giving Impactus enough structure to grow across events, training programs, digital communication and future initiatives.
Because the brand would also live heavily through physical experiences, the identity needed to work just as effectively at an event as it did online.
Creating an identitydesigned forconnection.
The Eureka Creates team developed the visual direction around the positioning and ambitions behind Impactus. Danny Martins, our Founder and Strategy Director, worked on translating the business concept into a visual identity that felt professional, modern and energetic while remaining appropriate for a B2B audience. From the logo and visual language to the broader brand application, each element was developed to give Impactus a recognizable foundation that could work across digital communication, marketing materials and physical events. The identity was then carried into the brand launch, allowing the first Impactus experience to introduce not only the business concept but also the new visual brand to its target audience.
- Brand Strategy
- Visual Identity
- Logo Design
- Brand Design
- Visual Language
- Event Branding
- Brand Launch
From a business concept to a brand ready to enter the market.
Impactus launched with a complete visual identity that gave the new business a clear and professional presence from its first interaction with the market. The branding created consistency across digital and physical touchpoints while giving Impactus a visual foundation that could support its networking events, professional training and wider B2B communication. Rather than launching the identity only through digital channels, the brand was introduced through a dedicated B2B speed networking event, allowing the positioning, visual identity and actual Impactus experience to come together for the first time.
A BRAND BUILT FROM THE GROUND UP
A complete visual identity created to take Impactus from a new business concept to a recognizable B2B brand.
BUILT FOR DIGITAL AND REAL WORLD EXPERIENCES
A flexible visual system designed to work across marketing, professional training and physical networking events.
BRANDING BROUGHT TO LIFE
The new identity was introduced through the official Impactus launch and speed networking event.
Want to see how the brand launched? Explore the Impactus B2B networking event case study.
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