Jennifer Delano / PRGoeroes
Turning LinkedIn visibility into qualified business opportunities.
At the time of our collaboration, Jennifer Delano had already established herself as a PR specialist and entrepreneur, helping businesses increase their visibility, authority and media exposure.
She had experience working with respected brands including Topbloemen.nl, Cabture and IDDS, and already had strong expertise and a clear service offering.
Eureka Creates saw an opportunity to translate that existing authority into a stronger LinkedIn presence and use the platform more strategically for B2B lead generation and business development.
This case study reflects Jennifer Delano's LinkedIn presence and the results achieved during our collaboration. Her profile, positioning and content have continued to evolve since then.
Strong expertise that was not yet translating into LinkedIn growth.
At the start of the project, Jennifer wanted to attract more clients and increase her visibility among the right business audience.
Her LinkedIn network had become relatively stagnant, her profile was not fully communicating her expertise and positioning, content activity was limited and there was no consistent LinkedIn lead generation strategy in place.
The opportunity was clear: strengthen her personal brand, increase visibility and create a proactive approach to reaching potential clients through LinkedIn.
Combining personal branding,visibility andtargeted outreach.
The Eureka Creates team developed a LinkedIn strategy focused on turning Jennifer's profile into an active business development channel. Danny Martins, our Founder and Strategy Director, worked with Jennifer to strengthen her positioning and optimize her LinkedIn profile so potential clients could quickly understand her expertise, services and value. From there, the team identified specific target audiences for B2B lead generation and implemented daily outreach to relevant potential clients on Jennifer's behalf. The strategy combined profile optimization, personal branding, content strategy and consistent social selling to increase visibility while creating new opportunities for direct conversations with potential clients.
- LinkedIn Strategy
- LinkedIn Profile Optimization
- Personal Branding
- B2B Lead Generation
- Target Audience Definition
- Daily LinkedIn Outreach
- Content Strategy
More visibility. More relevant conversations. More opportunities.
Within the first 30 days of the campaign, Jennifer's LinkedIn presence showed significant growth across profile visibility, content performance and search appearances. Qualified profile visitors increased by 56.90%, post views by 121.34% and LinkedIn search appearances by 64.06%. Most importantly, the lead generation strategy added more than 30 new qualified leads to Jennifer's sales pipeline within the first month.
30+ QUALIFIED LEADS
More than 30 new qualified leads added to Jennifer's sales pipeline within 30 days.
+121.34% POST VIEWS
LinkedIn post views increased from 684 to 1,514 during the campaign.
+56.90% PROFILE VISITORS
Profile visitors increased from 550 to 863, significantly increasing visibility among potential clients.
+64.06% SEARCH APPEARANCES
LinkedIn search appearances increased from 295 to 484 within the first 30 days.
“Going all in. That is the phrase that comes to mind whenever I hear Danny Martins' name. We met through an international network, and it did not take long before I decided to hire her. Our goal was clear: generate more leads. And she delivered. Within a month, hundreds of relevant leads came my way, and I have been busier than ever since. If you are looking for someone to expand your social media reach and generate leads, Danny is the woman you are looking for!”
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