Oral Surgery Courses & Lectures
Bringing international dental professionals together for advanced education in Belgium.
Oral Surgery Courses & Lectures was created to provide advanced education and practical training for dental professionals through lectures, courses and hands on learning.
Facilitated and supported by Braga Dental Clinic in Amsterdam, the initiative brought together experienced dental professionals around technology, education and innovation, helping dentists and orthodontists expand their knowledge and develop new skills.
In 2019, Eureka Creates was brought in to support the launch and promotion of a high ticket international dental training event in Amsterdam.
Our responsibility was to develop the event branding, create the promotional materials and execute the marketing needed to attract dentists and orthodontists to the training.
The result was a fully booked B2B event, bringing international dental professionals together in Amsterdam for a specialized educational experience.
Project note: this case study reflects the branding, promotion and results achieved for the 2019 event. The organization, courses and current brand presence may have evolved since then.
Filling a specialized, high ticket event with the right professionals.
This was not a mass market event. The training was developed specifically for dentists and orthodontists interested in advancing their professional knowledge and learning about developments within oral surgery and dental medicine.
With a specialized international audience and a premium ticket value, the marketing needed to communicate expertise, credibility and the professional value of attending.
At the same time, Oral Surgery Courses & Lectures needed a recognizable visual presence that could bring the entire event together and position it as a professional educational experience.
The challenge was clear: create the brand around the event and turn that positioning into registrations from the right dental professionals.
Building the event brandandtaking it to the right audience.
Eureka Creates developed the branding and visual direction for the event, creating a professional identity that could be consistently applied throughout the campaign. Danny Martins, our Founder and Strategy Director, guided the marketing and promotional direction, ensuring the communication clearly presented the educational value of the training and appealed to its specialized B2B audience. From the event identity to the promotional materials, Eureka Creates created the assets needed to introduce and market the training professionally. The campaign then focused on promoting the event directly to dentists and orthodontists, including international professionals interested in travelling to Amsterdam for specialized education and hands on training. The branding, communication and promotion worked together around one objective: build credibility around the event and convert interest into registrations.
- Event Branding
- Visual Identity
- B2B Event Marketing
- Event Promotion
- Marketing Materials
- Content & Communication
- Campaign Strategy
A high ticket event. An international audience. A full room.
The event successfully reached its specialized target audience and was fully booked. Dentists and orthodontists travelled to participate in the training, creating an international professional learning environment around advanced dental education. For a niche B2B event with a premium ticket value, reaching full capacity demonstrated that the combination of strong event branding, clear communication and targeted promotion successfully connected the training with the right professional audience. The project also gave Oral Surgery Courses & Lectures a professional visual foundation and marketing materials that supported how the educational initiative was presented to the market.
FULLY BOOKED EVENT
Targeted B2B event promotion successfully filled the available places for the specialized dental training.
HIGH TICKET PROFESSIONAL TRAINING
A premium educational proposition successfully marketed to a highly specialized audience of dental professionals.
INTERNATIONAL ATTENDANCE
The event brought dentists and orthodontists together in Amsterdam for professional education and hands on learning.
Organizing a specialized B2B event? Let’s get the right people in the room.
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