Raum Brunch Café
Translating an in-person experience into content people could feel online.
Raum Brunch Café is a minimalist brunch café in Ho Chi Minh City, known for its calm atmosphere and creative Korean fusion cuisine.
The physical experience was already an important part of what made Raum distinctive. The opportunity was to translate that same feeling into digital content that could communicate the food, atmosphere and personality of the café online.
Eureka Creates was brought in for a one time content production project, developing the creative direction and executing a dedicated photo, video and UGC content shoot for the brand.
The objective was to give Raum a versatile library of high quality content that could be used across social media, its website and digital marketing.
Project note: this case study reflects the content and creative direction developed during our collaboration. Eureka Creates is not responsible for Raum’s current social media content or digital presence.
Making the digital experience feel like the real one.
Raum had a strong physical identity built around minimalism, food and a tranquil café environment.
The challenge was capturing that atmosphere without creating content that felt overly staged or disconnected from the actual customer experience.
The food needed to look desirable. The space needed to remain an important part of the story. And the content needed to feel natural enough for social media while still maintaining the quality and visual consistency of the brand.
At the same time, Raum needed enough variety to consistently communicate online without having to produce new content every week.
One strategic shoot.A complete libraryof content.
Before the shoot, the Eureka Creates team looked at Raum’s positioning, visual identity, audience and relevant social media content trends to establish the creative direction. Danny Martins, our Founder and Strategy Director, guided the concept and content strategy to ensure the shoot reflected the experience Raum wanted customers to associate with the brand. The production combined professional photography, short form video and UGC style content to capture different sides of the experience. Food remained central, but the shoot also captured the interior, atmosphere, details and natural moments that helped communicate what visiting Raum actually felt like. Rather than producing content for a single post or campaign, the shoot was structured to create a versatile content library that Raum could continue using across different digital channels.
- Content Strategy
- Creative Direction
- Content Production
- Food Photography
- Short Form Video
- UGC Content Creation
- Social Media Content
One production day. Multiple ways to show the brand.
Raum received a complete collection of professional photos, videos and social first content designed for use across its digital presence. The content gave the café a stronger visual representation of its food and atmosphere while creating enough variety to support different communication needs. Most importantly, the project allowed Raum to walk away from a single production with ready to use marketing assets rather than having to continuously manage content creation alongside the day to day demands of running a hospitality business.
ONE SHOOT, MULTIPLE FORMATS
Photography, short form video and UGC style content created within one coordinated production.
READY TO USE CONTENT LIBRARY
A versatile collection of assets created for social media, website content and digital campaigns.
THE EXPERIENCE, CAPTURED
Content designed to communicate not only Raum’s food, but also the atmosphere and personality behind the café.
See how the Raum experience came to life on camera.
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