Spacelab
Creating a visual identity for a tech startup.
Spacelab is a tech startup that needed a unique visual identity to establish its brand and present itself professionally from the early stages of the business.
Eureka Creates developed the visual identity and brand assets, creating a modern and recognizable visual system that could work across both digital and corporate communication.
The concept combined references to technology, communication and space, giving Spacelab a playful but professional identity suitable for a young tech company.
Giving a new tech business its own identity.
As an early-stage startup, Spacelab needed to move from a business concept to a brand that could be immediately recognized.
The challenge was to create something that felt modern, innovative and technology-driven without falling into the generic visual language commonly associated with technology companies.
The identity also needed to remain simple and flexible enough to work across different applications as the startup developed.
Building a visual systemaround theSpacelab concept.
Eureka Creates translated the Spacelab name and concept into a complete visual direction. We developed a distinctive logo combining a space-inspired character with communication elements, creating a recognizable symbol that connected naturally with the Spacelab name, while a bright blue colour palette reinforced the technology positioning and gave the startup a fresh, approachable personality. The logo became the foundation for a wider visual system incorporating colour, typography, graphic elements and supporting brand applications — rather than designing the logo in isolation, we considered how the identity would behave across different brand touchpoints from the beginning. The identity was then translated across both physical and digital materials, including corporate stationery and documents, business cards, digital and mobile applications, presentation materials and promotional assets, giving Spacelab a consistent visual presence that could be applied as the startup grew.
- Logo & Brand Concept
- Colour & Typography
- Corporate Stationery
- Business Cards
- Digital & Mobile Applications
- Presentation & Promotional Assets
From startup concept to recognizable tech brand.
Spacelab gained a cohesive visual identity that transformed the business concept into a professional and recognizable brand.
ONE IDENTITY ACROSS MULTIPLE TOUCHPOINTS
The visual system was designed to work consistently across digital platforms, corporate communication and promotional materials.
A DISTINCTIVE TECH PERSONALITY
Instead of relying on a conventional corporate technology aesthetic, the identity combined innovation, simplicity and personality, giving the startup a visual language of its own.
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