The Hammond
Turning an intimate rooftop bar experience into content people wanted to experience for themselves.
The Hammond is an intimate rooftop bar in Ho Chi Minh City built around sophisticated interiors, carefully crafted drinks and an atmosphere reminiscent of a cinematic scene.
For The Hammond, the experience was an important part of the product. The lighting, interiors, cocktails and intimate setting all contributed to what made the venue distinctive.
Eureka Creates was brought in for a one time content production project to translate that experience into photography and video that could be used across social media and digital marketing.
The objective was not simply to photograph drinks. It was to capture the feeling of being at The Hammond and create a visual content library that could attract locals, expats and international visitors looking for a distinctive hospitality experience in Ho Chi Minh City.
Project note: this case study reflects the content and creative direction developed during our collaboration. Eureka Creates is not responsible for The Hammond’s current social media content or digital presence.
How do you capture a feeling?
The Hammond’s strongest differentiator was its atmosphere, but atmosphere can easily disappear behind a camera.
The challenge was to communicate mystery, intimacy and sophistication while still creating content that felt inviting enough to make people want to visit.
The drinks needed to be desirable, but they could not become the entire story.
The space, lighting, details and overall experience needed to work together to communicate what made The Hammond different from other bars in the city.
Creating content aroundthe experience,not just the product.
The Eureka Creates team developed the creative direction around the visual characteristics that made The Hammond distinctive. Danny Martins, our Founder and Strategy Director, guided the content concept to ensure the production reflected the venue’s positioning and the audience it wanted to attract. Photography and video were carefully planned around lighting, composition, cocktails, interiors and natural moments within the venue. Rather than producing conventional hospitality content, the visual direction leaned into The Hammond’s cinematic character, using the environment itself as part of the storytelling. The shoot resulted in a curated library of photo and video assets designed for social media, digital campaigns and wider brand communication.
- Content Strategy
- Creative Direction
- Content Production
- Hospitality Photography
- Short Form Video
- Social Media Content
- Campaign Content
A digital representation of the experience behind the doors.
The Hammond received a collection of professional photography and video content that communicated more than its cocktail offering. The assets captured the atmosphere, interiors, details and experience surrounding the venue, giving the brand content that could communicate its positioning before a potential customer ever stepped inside. By producing multiple formats within one coordinated shoot, The Hammond also gained a versatile content library that could be used across social media and targeted digital campaigns.
ONE SHOOT, MULTIPLE FORMATS
Professional photography and video content created within one coordinated production.
EXPERIENCE LED CONTENT
Visual storytelling designed around the atmosphere, interiors and details that differentiated The Hammond.
READY FOR DIGITAL CAMPAIGNS
A versatile collection of assets created for social media, advertising and wider digital communication.
See how The Hammond experience came to life on camera.
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