Van Holland Stroopwafels
Creating content and social buzz around an iconic Amsterdam treat through a 30-day social media and influencer campaign.
Van Holland Stroopwafels is a family run stroopwafel shop in the heart of Amsterdam.
Built on three generations of tradition, the shop is known for producing fresh stroopwafels using quality ingredients and original family recipes.
Eureka Creates was brought in for a one-time 30-day social media and influencer campaign with a clear objective: generate fresh content, create buzz around the brand and strengthen its visibility among tourists looking for an authentic stroopwafel experience in Amsterdam.
Rather than ongoing social media management, the project was designed as a focused activation where content creation, influencer marketing and social media worked together to generate immediate visibility and engagement.
Project note: this was a one time 30 day campaign. Eureka Creates is no longer responsible for Van Holland’s social media management, content or current digital presence. The results and visuals shown in this case study reflect the period of our campaign.
Standing out in one of Amsterdam’s most competitive tourist markets.
Amsterdam has no shortage of places selling stroopwafels, making visibility and first impressions especially important.
Tourists frequently use social media to discover where to eat and what to experience while visiting the city. Van Holland therefore needed its online presence during the campaign to make the same strong impression as the experience customers received in store.
The opportunity was to refresh how the brand appeared on social media, generate more engaging visual content and highlight differentiators such as its vegan options.
Most importantly, the campaign needed to create buzz and put Van Holland in front of more potential customers within a short period.
Combining fresh contentwith <strong>influencervisibility.</strong>
Eureka Creates developed a focused social media and influencer marketing campaign designed to create maximum impact within 30 days. Danny Martins, our Founder and Strategy Director, worked with the Eureka Creates team to refresh Van Holland’s social media presence and strengthen how the brand, products and in store experience were presented online. The campaign also highlighted the availability of vegan stroopwafels, creating an additional point of differentiation for the brand’s international audience. To generate fresh content and expand visibility, Eureka Creates curated and organized an influencer photoshoot around the Van Holland experience. Influencers were selected with the target audience in mind, allowing the campaign to combine professionally created social media content with authentic creator led exposure. The resulting content was used throughout the 30 day activation to create a stronger, more engaging and more shareable social media presence.
- Influencer Marketing
- Influencer Campaign Strategy
- Influencer Selection
- Social Media Campaign
- Content Creation
- Influencer Photoshoot
- Social Media Makeover
- Campaign Activation
30 days of content, buzz and significant social media growth.
During the 30 day campaign, Van Holland achieved significant increases across its social media performance. Reach increased from 2,082 to 22,388, while impressions grew from 8,604 to 53,564. Engagement also increased significantly. Likes grew from 179 to 1,858, while profile visits increased from 510 to 3,999. The campaign also generated direct signs of customer interest. Weekly business address taps increased from zero to 81, alongside positive direct messages from the audience. These results reflect the performance achieved specifically during the period in which Eureka Creates executed the campaign.
+973% REACH
Social media reach increased from 2,082 to 22,388 within the 30 day campaign.
+522% IMPRESSIONS
Impressions increased from 8,604 to 53,564, significantly expanding the brand’s online visibility.
+683% PROFILE VISITS
Profile visits increased from 510 to 3,999 as more potential customers discovered the brand.
+936% LIKES
Likes increased from 179 to 1,858, demonstrating significantly stronger engagement with the campaign content.
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