Tapi ’n Bowls
Turning a new food concept into a brand ready to grow in Amsterdam.
Tapi ’n Bowls is putting tapioca and açaí on Amsterdam’s food map, introducing a fresh concept built around flavours and products still relatively new to the Dutch market.
When Eureka started working with Tapi ’n Bowls, the business was still in an important stage of its journey. The concept was being introduced to customers through locations at universities in Amsterdam and festivals, while the founders had a bigger ambition in mind: building a strong local brand and eventually opening their own permanent location.
The product had potential. The next step was making sure the business had the right strategy behind it.
A new concept with big ambitions and a market still to understand.
Tapi ’n Bowls was introducing a product that many consumers in the Netherlands had never tried before. This created both an opportunity and a challenge.
The founders wanted to grow, but before investing further in the business, they wanted more clarity about who their ideal customers were, how the concept should be positioned and whether there was a strong market fit for the product.
They also needed a clear marketing direction that could help them build awareness, attract new customers and create a community around the brand.
Understanding the marketbefore decidinghow to grow.
Through a series of strategic sessions with the founders, the Eureka team took a deeper look at the business, its audience, the market and the opportunities surrounding the concept. Danny Martins, our Founder and Strategy Director, worked closely with the team to translate these insights into a detailed marketing plan with clear recommendations for the next stage of the business. The strategy covered not only how Tapi ’n Bowls could position itself, but also how it could reach the right audience and build stronger visibility through social media, content, influencers and targeted outreach — something practical the founders could actually use to make better marketing decisions and move forward with more confidence.
- Market & Audience Research
- Brand Positioning
- Marketing Plan & Strategy
- Social Media Strategy
- Content Strategy
- Influencer Strategy
- Outreach & Growth Recommendations
From an emerging concept to an established Amsterdam brand.
Today, Tapi ’n Bowls has its own permanent location in De Pijp, Amsterdam, and has grown from its earlier university and festival presence into an established local food business. The brand has built a strong community around its concept and introduced more people in Amsterdam to Brazilian tapioca and açaí. The business has also expanded its offering over time, developing additional products and its own branded tapioca product. What started as a concept looking for clarity now has a permanent home, a recognizable presence and a stronger foundation for continued growth.
STRONG SOCIAL MEDIA PRESENCE
An engaged online community built around the brand, its products and the Tapi ’n Bowls experience.
ESTABLISHED LOCAL BRAND
From universities and festivals to its own physical location and growing community.
EXPANDED OFFERING
A broader product range including its own branded tapioca product.
“Eureka helped me develop my business through social media. With a well structured plan focused on my target audience, they guided me step by step towards achieving my goals. We all want to grow, but it is often difficult to know where to start. With Eureka, you are in good hands. They think along with you, are responsible and proactive.”
Let’s start with a conversation.
We’d love to learn more about your business, your challenges and what you want to achieve. Book a time that works for you and let’s explore what’s possible together.